Martha Stewart is getting in on NFT craze.
The mogul will be launching her very first non-fungible token collection as a series, she told WSJ, and she is planning to release regular collections tied to various holidays and seasons.
Stewart did extensive research before making her foray into the digital collectibles space by consulting her banker, Galaxy Digital Holdings founder Mike Novogratz, and rapper Snoop Dogg.
Down the line, she plans to release her viral summer pool selfie taken at her home in the Hamptons.
"That portrait will become an NFT," she told The Journal. "Who would have guessed? I have been cool for a long time but I'm even more cool now."
The mogul will be launching her very first non-fungible token collection as a series, she told WSJ, and she is planning to release regular collections tied to various holidays and seasons.
Stewart did extensive research before making her foray into the digital collectibles space by consulting her banker, Galaxy Digital Holdings founder Mike Novogratz, and rapper Snoop Dogg.
Down the line, she plans to release her viral summer pool selfie taken at her home in the Hamptons.
"That portrait will become an NFT," she told The Journal. "Who would have guessed? I have been cool for a long time but I'm even more cool now."
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